Industry Trends in December

1. Is TikTok now more successful than Instagram?

The Chinese app TikTok already has one billion users worldwide. It is one of the best known and most used apps, like Facebook, Instagram and YouTube. But what is the secret of the app that puts users in such a good mood?

2.How to use hashtags correctly?

That the use of hashtags is worthwhile is clear. You can use them to increase your reach on social networks, but what do I need to keep in mind? For those who are not yet clear on how and why to use hashtags particularly effectively, the infographic from Social Media Today shows.

3. TikTok focuses on “Diversity and Inclusion”

TikTok global has already launched several projects on the topic of “Diversity and Inclusion”. Now they are creating a new position in this area. The American musician Shavone Charles is the new Head of “Diversity and Inclusion Communications” and will implement the campaigns and initiatives for TikTok with immediate effect.

4. Facebook and Instagram increase advertising revenue by 43%

Since the start of the Covid19 pandemic, we have been conducting communications and transactions online even more frequently. The technology company Meta and the associated Facebook and Instagram, have been able to almost double their advertising revenue in Q3 2021.

5. Online shopping mostly takes place via smartphone

In der Schweiz beträgt die durchschnittliche tägliche Internetnutzung 5.5 Stunden pro Tag. In Deutschland ist das Smartphone seit Beginn der Pandemie zum meist genutzten Gerät für Online-Shopping geworden.Die Käufe im Netz über das Mobiltelefon sind um 16% im Vergleich zum Vorjahr gestiegen, zeigt die Studie des Digitalverbands Bitkom. 

Cover Credits: Aiony Haust & Gian D.

Industry Trends November

What’s happening in social media in November 2021? We’ll keep you up to date with the latest trends and summarize the latest industry trends for you in this post.


1. What happens in 1 minute on the Internet? 

Are you also online more and more? Nowadays we are constantly connected through the net. More and more people spend their time on the internet and especially on social media. What all exactly happens in 1 minute on the Internet was also re-evaluated for the year 2021. How much different data is generated and disseminated globally on the Internet is the focus of the graphic. 

Translated with (free version)

2. Swiss companies invest more and more in social media

What’s happening in social media in November 2021? We’ll keep you up to date with the latest trends and summarize the latest industry trends for you in this post.


Two-thirds of Swiss companies invest in social media channels to communicate with their customers. The Zurich University of Applied Sciences (ZHAW) researches the effectiveness of social media platforms for companies and customers and summarizes it in the “ZHAW Content Marketing Study 2021”.

3. What are the six latest social media trends?

Do you already know the latest trends on social media? Thanks to the dynamic environment, social media platforms are constantly changing. The number of users is increasing and increasing and there are always new social media tools. However, the advertising impact tends to decrease. Many companies do not know how to use these tools.

4. Influencers with a medium reach are the best.

“More is not always better”. When it comes to social media, you have to be careful with different tools. A TikTok creator doesn’t necessarily have to have the most followers to achieve brand awareness and engagement. 4. influencers with a medium reach are the best.

5. Why does everyone use TikTok?

Can you quantify authenticity and joy on social media? Tiktok, a company valued at $140 billion, is considered the most valuable unlisted company in the world. TikTok is developing a study to answer this question. The goal is to find data that shows why users use TikTok.

Title Image Credits: Ksenia Polovodova & Hao Wang

Trends on Tiktok

The popular social media platform Tiktok is known for constantly creating or reinforcing new trends. In recent days and weeks, creators have been sharing creative videos on hashtags that have already garnered millions of views in a short period of time.

You can find out more about this topic in one of our Influencer Radar articles in cooperation with 20 Minuten.

The Influencer Radar is created as part of a content partnership between 20 Minuten and Picstars. The editorial responsibility lies with 20 Minuten.

Image-Credit: TikTok / #zitternicht