New fast fashion brands crack the online fashion market

Generation Z’s demand for trend-oriented fashion pieces is high. The most popular fashion brands now make skilful use of social media and also employ female influencers to reach the young, affluent generation. 

You can find out more about this topic in one of our Influencer Radar articles in cooperation with 20 Minuten.


The Influencer Radar is created as part of a content partnership between 20 Minuten and Picstars. The editorial responsibility lies with 20 Minuten.

Bild-Credit: Instagram / jorja.17