Social Media Trends in May

What can we expect on social media in May 2022? We will inform you about the latest trends and summarize the latest social media and industry trends for you in this article.

1. TikTok interaction rate is 7x as high as on Instagram

According to a study by the social media platform FutureBiz, the average interaction rate on TikTok is much higher than on Instagram. To Bgeinn a new post of a:r user:shown in a small circle of viewers. The algorithm is designed so that the content is eventually played out to a larger group of users, depending on the evaluated number of likes and viewing time. The study shows how an average interaction rate of 5.96% is achieved on TikTok and 0.83% on Instagram.

2. Earn money in the metaverse: These tools are planned for Creator

The Metaverse has enormous monetization potential for all those who participate in its development and use. There are various ways to earn money in the Metaverse. The social media platform onlinemarketing.de has listed the most important tools to show the potential of the metaverse.

3. enormous growth by 2030 for the social media market

Major players in the social media market include Facebook, YouTube, Instagram, Twitter and LinkedIn. The global social media market is expected to grow even more by 2030. A report by Gewerbliches Berufs- und Weiterbildungszentrum St.Gallen, contains data on the global and regional social media platform market. 

4. BeReal: the new authentic social media app of Gen Z

The French social media app “Bereal” encourages young people to post real moments and to refrain from using filters or image editing. It does this successfully, as “Bereal” is currently the latest trending app for Gen Z and millennials. The app’s features are quirky: users have a short two minutes every day at a random time to snap a photo and share it.

5. Augmented reality helps in marketing

Augmented reality (AR) is a new trend for marketing and sales strategies. It enables brands to offer their customers unique experiences that they can access conveniently via their mobile devices. AR provides another tool when it comes to driving sales and increasing brand value through mobile devices. VR agency Omnia 360 shares 7 examples of augmented reality in marketing.

Picsture-Credits: Aiony HaustHire & Alex LvrsHire

Gen Z gets smart with Pinterest

A study has shown: The creative mood boards on Pinterest not only inspire, but also educate people about key everyday topics. Gen Z women in particular click through pinboards to learn more about their menstrual cycle.

You can find out more about this topic in one of our Influencer Radar articles in cooperation with 20 Minuten.

——

The Influencer Radar is created as part of a content partnership between 20 Minuten and Picstars. The editorial responsibility lies with 20 Minuten.

Picture-Credit: Unsplash/Brooke Cagle

—–

Here comes the first university course for influencers

At Tampere University in Finland, 25 people are currently being trained as influencers. The Influencer Academy is a newly created course of study. The budding web stars leave with insider knowledge and a bachelor’s degree.

Read more about this topic in one of our Influencer Radar articles in cooperation with 20 Minuten.

——

The Influencer Radar is created as part of a content partnership between 20 Minuten and Picstars. The editorial responsibility lies with 20 Minuten.

Picsture-Credit: Instagram /_joalin

—–