Social media trends in August

What are the social media trends in August 2022? As always, we will inform you here about the latest trends for the coming month and summarize the latest developments in social media for you in this article.

1. The marketing success in the fashion, luxury and beauty industry.

Successful luxury brands attract their buyers through emotional experiences and thus generate brand loyalty. In a recent study by Publicis Sapient together with Launchmetrics, the effectiveness of brands’ data strategies is analyzed. Which tools, metrics and KPIs are suitable for creating useful impact analyses?

In addition, the impact of influencer marketing and the methods of measuring brand awareness and sales growth will be examined in more detail.

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2. Gen Z uses social media instead of Google

Gen Z is increasingly using Tiktok and Instagram when searching for places and products, Google’s senior vice president in charge of “knowledge and information” Prabhakar Raghavan told a tech conference. He said an internal study showed that nearly 40 percent of young people skip Google Maps or Google Search when looking for a suitable lunch spot and instead turn to social media platforms.

There, users do not find what they are looking for with the help of keywords, but through immersive and visual content that is local or product-related. As the web portal Techcrunch also reports, the popularity of social media is thus also increasingly noticeable at Google.

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How many consumers trust influencers?

More and more consumers are turning to social media influencers for advice and recommendations, and many now trust them more than brands. 71 percent of consumers trust social media influencers more than brands. Generation Z and Millennials are twice as likely as Boomers to trust influencers.

The Nielsen Annual Marketing Report shows how successful social media marketing is and what to look out for.

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4. Meta launches new monetization initiatives

TikTok aims to provide more security for brands in ad placement with a new “inventory filter” process. This will allow advertisers to ensure that their content is not displayed next to potentially objectionable clips in the app if they so choose.

Depending on the brand and preference, placing an ad before or after TikTok content that is offensive or adult-oriented could become a problem for brands.

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5. everything you need to know about the next era of Influencer:ins

Last year, TikTok overtook Google as the most popular website on the Internet, prompting many traditional social channels to prioritize short videos over static content. The role of “content creator” (or influencer) is a relatively new but powerful part of today’s marketing mix. Some of today’s biggest brands are partnering with creators to build even larger audiences and tapping into these influencers’ personal fan bases to drive viewership and sales.

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Cover Credits: Lucas George Wendt & Oladimeji Odunsi

Indigenous influencers educate about their lifestyles

A new generation of Indigenous Influencers is posting heavily on social media to educate about their cultures and traditions. To do this, they are confronting cyber bullies and empowering the community from within and their lifestyles.

Read more about this topic in one of our Influencer Radar articles in cooperation with 20 Minuten.

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The Influencer Radar is created as part of a content partnership between 20 Minuten and Picstars. The editorial responsibility lies with 20 Minuten.

Image credit: Instagram/shinanova

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