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November Trends

Social Media Trends in November

What are the social media trends in November 2022? As always, we will inform you here about the latest trends for the coming month and summarise the latest developments in social media for you in this article.

1. The new top app “Gas” overtakes TikTok in the USA

A new app is causing quite a stir among American high school students. After the French app BeReal successfully knocked TikTok off its download throne in recent months, a new app by a former Meta employee is now repeatedly topping the rankings of American app downloads on a daily basis. This app, called “Gas”, is all about positivity and boosting self-confidence.

“Gas” is currently available for iPhone users in a handful of American states, but is to be rolled out further. The next developments will show whether the app will ever make it to Europe or remain a short-lived hit. What exactly the app is about and what criticism has already been announced can be read in the linked Bloomberg article.

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2. TikTok LIVE: New features

As TikTok reports in a media release in its newsroom, the app offers updates and new tips and tricks.

On the one hand, the multi-guest function was recently rolled out, where hosts can now go live with up to 5 guests. This feature can even involve the community. Secondly, TikTok continues to pay great attention to the security and well-being of the community, i.e. the users and creators. To further ensure this, the minimum age for TikTok LIVE will be raised from the end of November. An option is also planned where creators can choose whether they want to reach only adults with their content. This could make sense if the focus is on topics or products that are not suitable for younger users.

Last but not least, a new security setting deals with filtering inappropriate comments. For more information on TikTok and TikTok Live, visit the platform’s linked newsroom.

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3. More security on Instagram

Instagram is also fine-tuning its security settings. Chief Adam Mosseri announced three new tricks to ensure the safety of users and creators on the platform.

So-called nudges are intended to remind users to maintain a positive and friendly atmosphere. This nudge function is to be triggered, for example, when potentially offensive comments or messages are posted. In addition, new user accounts of users who have already been blocked will also be blocked. In this way, Instagram will prevent blocked users from being contacted by new accounts. The third feature announced by Instagram is “Hidden Words”. With this function, creators can select words, phrases and emojis that they want to hide from their posts. If comments are pre-selected, they automatically end up in a filtered folder.

Onlinemarketing.de has summarised more information for you.

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4. Strong advertising month of September

The current evaluation of the market and media researcher Media Focus has shown that the past September 2022 was as strong as usual. An increase of over 45% compared to the previous month was recorded. However, a slight increase in the advertising market is also visible compared to the previous year.

Although individual sectors have reduced their expenditure, they have still been able to occupy top positions among the advertising products and brands. In addition to Mc Donald’s, Coop and Migros are also among the top-placed companies. Detailed information can be found in the linked article from the Klein Report.

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Picsture-Credits: Ivana Cajina & Patrick Tomasso

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