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Social Media Trends in July

What are the social media trends in July 2022? As always, we will inform you here about the latest trends for the coming month and summarize the latest developments in social media for you in this article.

1. New insights about Gen Z

Generation Z has become a population group that deserves increasing attention. Especially now that their older members are entering young adulthood and they will signify great purchasing power.

In the new Culture Next Report, Spotify provides exciting insights and practical tips on how to engage with Gen Z. One of the most important characteristics of Generation Z is the topic of sustainability. They feel responsible for making the world a better place and also expect brands to show attitude.

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2. 1.5 billion users engage with YouTube shorts

TikTok has had a huge impact on the social media landscape and media consumption habits in general – and not just within their own cosmos but also through the various short video offerings now available on other apps.

New YouTube stats show the rising popularity of YouTube Shorts, YouTube’s own TikTok clone that was originally developed to dilute the distinction between the two apps and keep YouTube users from migrating to the trending platform. YouTube now reports that 1.5 billion users now engage with YouTube Shorts each month.

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3. Social media is becoming increasingly popular as a sales channel

Most Internet users spend the majority of their online time on social networks. Facebook, Instagram and Snapchat are the most popular online platforms in Germany and therefore also have immense marketing potential.

A survey commissioned by the Yellow Pages shows that six out of ten companies use social media as a channel to get in touch with customers or to promote their products and services.

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4. Meta launches new monetization initiatives

Meta recently added some new monetization options for creators, social media platform SocialMediaToday reported. To ensure that top creators continue to post content and ensure creativity and engagement on the platform, some innovations in Metaverse and Web3 are planned or already implemented. The following features have already been launched:

  1. Creator Marketplace
  2. Brand Collabs Manager
  3. Reels Play Bonus Program
  4. Facebook Stars Creator Donation Process

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5. Snapchat is more popular than TikTok with this target group

TikTok continues to grow faster than all other social media services. Snapchat in particular is feeling the increasing competitive pressure from TikTok. However, Snapchat is more popular in the 20-29 age group in Germany, a study by the market research company Toluna shows. In the U.S., however, Pinterest has overtaken Twitter and Instagram. In the U.S., Pinterest’s market share (9.95%) exceeds that of Twitter (8.62%) and Instagram (6.36%).

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Picture-Credits: 1MiliDollars & jordan-mcqueen

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