What’s in store for social media in June 2022? We will inform you about the latest June trends and summarize the latest developments in social media for you in this article.
1. How do companies reach their community on TikTok?
Nowadays, it is also very important for companies to have an online presence on various social media channels. However, the question arises how to communicate properly and successfully and authentically with the community on platforms like TikTok. A recent article from the digital platform onlinemarketing.de shows which measures are necessary for a strong and authentic presence on TikTok. According to onlinemarketing.de, the following 8 insights thus ensure a strong brand presence on TikTok:
- See TikTok as a flagship platform for new marketing
- Think TikTok first
- Engage your community
- Beech authenticity
- Use co-creation as a recipe for success
- Save the budget
- Think in peers
- Watch trends from the USA and keep your ears peeled
2. Instagram legt bei allen Generationen zu
Instagram is a platform that is used by all generations. Not only among the younger generations, but also among the older ones, the pastime on Instagram continues to increase. According to the latest study by the marketing agency Xeit, Instagram is the most popular social media platform among all generations in Switzerland. YouTube is in second place, followed by Facebook in third. In addition, the influence of influencers is also increasing among all age groups. Influence has increased most among 20- to 39-year-olds.
3. TikTok creator get new monetization tool
Creators on TikTok entertain over 1 billion people worldwide – their TikToks make us laugh, teach us new things, and turn 1 billion people into a community. TikTok now wants to give content creators even more opportunities to enrich this community with their humor, art and knowledge. That’s why TikTok is testing live subscriptions. Selected influencers can test the new monetization tool for one month. The idea is that this new feature will be available to all influencers and creators starting in June. The new feature offers exclusive material for a monthly payment. This feature will also be made available for smaller channels.
4. More than 50% of social media users follow influencers.
A study by the digital association Bitkom shows that 51% of social media users follow influencers. The results are based on a representative survey of 1,005 people in Germany aged 16 and over, including 599 social network users:
- Among young people aged 16 to 29, as many as 81% subscribe to posts, videos and stories by social media stars on Instagram, Facebook, TikTok and the like.
- Among 30- to 49-year-olds, 57% follow influencers.
- Among those over 50, the figure is 25%.
- And among those over 65, 21%.
5. Der Einfluss von TikToker:innen und Creator:innen
To illustrate how content is created and consumed on the platform and what that means for brands, TikTok has outlined a number of options for marketers and how to collaborate with creative talent. TikTok also shares an overview of the influence of influencer:ins on the creative social media platform. The infographic also shows how individual communication of trends contribute to TikTok’s success. The focus is on organic, creative content. This has also changed the way brands should approach the platform.
6. TikTok soars: user numbers and revenues continue to rise
As an analysis by the Similarweb platform shows, TikTok could reach the next milestone in the coming year and generate over 1.5 billion users worldwide. The analysis platform also looked at other important social media platforms. You can read about the fact that hardly any brand can still get past TikTok, that the platform could record a revenue growth of almost 200% and that even Meta is slowly becoming restless in the following article from W&V.
Cover-Credits: Natanja Grün